It’s hard not to notice that there are about a billion online dating apps out there today, and all of them seemingly take the same tack in helping people find one another. You either fill out a questionnaire and let their magic algorithms (in theory) do the matching work for you, or you swipe ‘til you can’t feel your thumb anymore in the hopes that surely you’ll land *someone.*
Meddle takes a different approach to helping you find someone online…let your friends do the swiping for you. This simple twist leads to some pretty significant advantages over other apps:
- We tap into human, not artificial, intelligence – your trusted friends and family members (your “Meddlers”, if you will) become the algorithm. Don’t get us wrong, we love A.I. for lots of things, but we think the people who know you the best (and who can actually experience matters of the heart) are better suited for the job.
- You’ll spend more time wanting to get to know your matches. When you’re matched with someone else, it means that your Meddlers and their Meddlers think you two would get along. Don’t you think that’s a better reason to learn more about them versus someone sending you a “wink?”
- You get to witness the power of matchmaking first-hand and then wield that power for yourself. We at Meddle (and your Meddlers) actually want you to find someone, not so that you can then delete the app from your phone once things get serious—on the contrary—we want you to stay on, but now as a Meddler. Think of it as being able to pay it forward in the world of dating, over and over again.
- You get to keep your phone to yourself. Your friends no longer have to steal it away from you at a bar* in order to find you someone worthy of your greatness. They can do it on their terms, on their phone, anywhere and anytime. Just beware, they will take all the credit for your dating success.
That being said, we also know that despite our friends’ (or mom’s?) best intentions, they’re not perfect 100% of the time. That’s why Meddle doesn’t set you up on blind dates. It simply lets your Meddlers create matches for you, then the ball’s in your court. It’s ultimately up to you whether or not to actually meet them. But at least you’ll know that your best friends will approve when you bring that person to the next game night…
As with most new things out there, please send us your thoughts and feedback – and best meddling story! – to firstname.lastname@example.org. We’d love to hear from you.
Talk soon—happy meddling!
*Although they may still try.